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Fine Art

Join me on my journey back into fine arts.
’24 Explorations: Limits, space, self, paint
Botanical Babe

Botanical Babe

Oil on Canvas

180 X 120 cm

2023

Tea Table

Tea Table

Mycelium, Henna, Hibiscus, Plywood

180 X 120 cm

2018

Tea Table

Tea Table

Mycelium, Henna, Hibiscus, Plywood

180 X 120 cm

2018

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aBOUT

Dabbledee: (noun) A polymath, embodying continuous exploration,
blending diverse skills, knowledge, and passions to innovate across multiple domains.
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dabbledee is a  playground for showcasing my (Deena’s) work over the last decade. I’m an Egyptian American artist & creative director living between LA, Lisbon & Cairo. As a self proclaimed polymath artist, I enjoy swiftly shifting between performance driven creative to imaginative paintings and everything in between.

I spent the last 7 years working as a creative director for  high growth e-commerce brands (e.g. True Classic) as well as dabbling in the music industry (e.g. Jordin Sparks) here and there. I love building worlds for brands and people with a strong vision.

My philosophy of life is rooted in fluidity and change. I’ve worn all types of hats; creative director, designer, strategist, brand marketer, painter, sculptor & photographer. I hope to continue evolving always.

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dabbledee by Deena

Tl;dr

Welcome to my creative playground.
Explore my work & lets collab.
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CREATIVE SERVICES

From building brands to creative direction to creative campaigns, I got you covered.

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CASE STUDIES

Check out my previous projects across e-comm home, fashion & music.

Contact Me
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COACHING

Feeling stuck in a creative rut or need some peer support to jumpstart a project?

Schedule A Call
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FINE ART

Fine Arts is an ongoing personal practice. Explore or reach out to collab! 

Contact Me

COACHING

Need coaching?

What is Creative Coaching?

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Creative coaching (or more recently coined, ‘Creative Doula’)  is a form of coaching that focuses on helping individuals step into their creative potential. It involves working with clients to explore their creative goals, overcome obstacles or blockages, and develop strategies for bringing their imagination to life.

Who benefits most?

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Although creative counseling can traditionally span across any discipline of creativity like musicians, authors or performers; my expertise would best support visual creatives & entrepreneurs.

  • Artists: painter, sculptors, photographers, ceramicists, print-makers, etc
  • Creative Professional: marketers, designers, illustrators, art directors, etc.
  • Students: applicants to college/ grad school | portfolio/ gallery prep.
  • Jobseekers: resume prep, interview training, career placement, etc.
  • Entrepreneurs: business ideas, organization, time management, etc.

My background

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I, Deena, am an Egyptian artist and creative director. I split my time between freelancing &  fine arts. My approach to art and design is all about fluidity and growth.  Embracing my neurodivergent perspective, I see it as a guiding light rather than a limitation; seeking to align with the natural rhythm of the mind to nurture a sustainable and authentic artistic journey.  With over 10 years of experience in art mentoring adult students, I've seen a wide range of artistic styles and approaches and can help you carve out your flow.

Free

20 min intro call.

$120

Individual Sessions

$300 $360

3 Sessions

*Sliding scale available.

What would a session look like?

Together, we'll create frameworks to enhance your creativity. Emotions are central to creativity, so we'll learn to integrate them into your work and career. Our sessions provide a safe space for reflection and planning, starting with understanding where you are now, setting goals, and building structures that suit your unique mindset.

Our 1 hour sessions will be virtual and tailored for your individual needs and goals, but can include the following:

*Assisting student portfolios, securing their admission into these schools.

CREATIVE SERVICES

Want to work together?

HARD WORK

Design

  • Graphic Design: web UI, flyer, EDM, graphics, typography, packaging etc.
  • Illustration: book covers, print commission, brand icons, etc.

Photo

  • Art Direction
  • Retouching

BRANDING & REBRANDING

Basic

  • Visual Identity: logo/ wordmark, typography, art direction, design direction (packaging to digital interface design)

Upgrade

  • Verbal Identity: brand naming, tagline, manifesto, voice guidelines
  • Defining brand identity: core & growth demos , mission/vision/purpose

CREATIVE STRATEGY

Campaigns

  • Strategic campaign concept & execution: Aligning with brand goals and engaging the target audience.

Organization

  • Recruiting, hiring & onboarding
  • Creative organization assessment & recommendations

What would a session look like?

Together, we'll create frameworks to enhance your creativity. Emotions are central to creativity, so we'll learn to integrate them into your work and career. Our sessions provide a safe space for reflection and planning, starting with understanding where you are now, setting goals, and building structures that suit your unique mindset.

Our 1 hour sessions will be virtual and tailored for your individual needs and goals, but can include the following:

  • Understanding your artistic history and timeline
  • Mind mapping where you are now in your journey
  • Vision boarding where you see yourself going
  • Exploring your emotional journey with your practice
  • Set goals, timelines and address concerns
  • Workshop a container for accountability
  • Regular touch bases and hands on support within the practice if needed.

After each session you will receive an email summary of our conversation with any supportive links or helpful resources. I will also be available to you via text, call or email for anything that arises between sessions.

Contact Me

Let's connect! Fill out this form and I'll reach out to chat further.

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